The Group had a 9.9-million-square-foot shopping centre and retail shop portfolio as of 30 June 2010 which is one of the largest shopping centre networks in Hong Kong. Most of the malls are in prime areas and provide diverse shops for consumers. The Group enhances the competitiveness of its shopping centres by renovating them, organizing promotional campaigns and refining the tenant mixes regularly. The Group has customer care ambassadors in its malls providing attentive service.